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Pink: The New LBD

Public Service Announcement: 2022 is the year of the LPD (Little Pink Dress). Don't fret, the little black dress will forever hold a special place in our hearts and wardrobe. It's just that this season is going to be pink with a capital P. We're all in agreement that this summer is due to be the biggest yet. With our social calendars bursting at the seams, it's time to be bold, dress to the max and have some overdue fun.


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THE DAY-DRINKS DRESS


Keep your drinks sweet and your dress sweeter. Heading for day drinks is a vital part of the summer, so put that nice top back in the wardrobe and slip on a pink mini dress instead. Whether you're out-out in the city with friends or at the local beer garden with your beau, opt for strappy shoulders and a smock style. It'll create a dressed-down vibe that'll keep you cool and help you catch the rays. Think dusty pink dresses, a pair of white flat sandals and a glass of rosé to match. Job done.


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THE PINK PARTY DRESS


Make Cyndi Lauper proud on your next night out. Be camera-ready from pre-drinks to the dancefloor with one of our pink dresses for women. Imagine clinking glasses with your best mates as your favourite song booms and the sun begins to set. That's what summer's all about – making memories and top-notch outfits. If you want something a bit different from fluoro pink for dancing the night away, try a pop of magenta and some sequins. It's fun, flirty and super-flattering. A cute coordinating clutch and low-heels pair brilliantly with this pink party dress. And if you're out 'til the early hours, slip a classic biker jacket over your shoulders to beat that morning breeze.


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THE DATE NIGHT DRESS


Whether you're getting nervy before a first date or you're off on your thousandth one, make sure you're looking as good as you feel. Take a leaf out of Barbie's book, add a touch of sophistication and sass, and then you've got the look. Think vibrant pink mini dresses with cut out details and a one shoulder neckline. If you want to really make an entrance, we've got your back.  Team your pretty pink dress with a pair of pink platform heels and a matching bag. We're certain all eyes will be all on you.


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THE WEDDING GUEST DRESS


RSVP for both you and your outfit this summer. No need to spend hours scrolling online trying to find the perfect ensemble for the big day – we've got our pink occasion dresses ready in the wings. Keep it fluttery and fun with elegant dresses that'll see you through summer garden parties to weddings. Ruffled Bardot dresses are calling your name this season. Be a subtle star of the show (behind the bride, of course) with multiple shades of pinks and pops of white, then choose your silver necklaces and white strappy heels.


THE EVERYDAY HERO


If your everyday wardrobe doesn't include a smock dress, it's time to get shopping. They're a staple of summer styling – and if you pick a little pink dress, even better. These dreamy dresses are the ultimate outfit for brunching in the sun, going to family barbecues or even just taking the dog out. Add a subtle hint of drama by opting for ruffles and our personal favourite – puff sleeves.